TomTom to step back from wearables market after poor sales

TomTom could also be at the verge of leaving the wearables marketplace, after a 20 p.c year-on-year client gross sales decline, which control blamed at the Sports activities department.

“The wearables marketplace has fallen in need of expectancies… And as a result of this and since we need to focal point on automobile, licensing and telematics companies, we’re reviewing strategic choices for our Sports activities trade,” mentioned TomTom CEO Harold Goddijn.

See Additionally: The place are all of the ladies in tech? They’re in wearables

TomTom’s sports activities department contains the corporate’s health trackers and the motion cams.

Consistent with a record by way of Wareable, a number of key figures within the department have already departed. Those come with Patrick Stal, VP of selling for TomTom Sports activities, Costa Grillo, world product advertising supervisor, Lindsay Mandeville, communications supervisor, George Sewell, VP of device, and Tom Brown, the top of the United Kingdom operations.

Quite a lot of empty desks

Maximum of them left all through TomTom’s final spherical of firings, in December. The record says that many of the positions have no longer been stuffed, main them to imagine that the department may well be close.

Satnav producers had been searching for techniques to diversify their manufacturers and wearables, which make the most of GPS and low-power era, looked like a very easy have compatibility. Alternatively, the wearable business has observed gradual efficiency all spherical, with Apple and Xiaomi the one actual ‘winners’ within the final six months, as Fitbit has misplaced marketplace percentage and Jawbone folded.

Intel has supposedly additionally “eradicated” its wearable department, following the disastrous Foundation Height recall, which price the corporate thousands and thousands in replacements and refunds.